In 2024, our theme focused on the idea of Coachella as a Canvas for creativity—an expansive space where the boundaries between art, music, and technology dissolve.
This year’s theme invited artists, brands, and fans to step beyond the physical festival grounds and into a dynamic world of their own making.
Through The Coachella Canvas, we empowered the creative community to paint their stories across multiple dimensions, crafting experiences as limitless as their imaginations.
At the heart of this campaign was Horizons—a film that captured the spirit of Coachella’s creative evolution.
The journey begins high above the Coachella Valley, where fans soar alongside The Mirage, peering into portals that reveal Coachella dimensions past and present.
As the narrative unfolds, a welcome box emerges, absorbing all the creative energy before it descends to earth, landing at a fan’s doorstep. This cinematic moment signals the beginning of a new festival journey, where the lines between the real and the imagined blur, and every fan becomes a creator.
Inspired by the vibrant aesthetic and natural surroundings, we created a brand identity for this new dimension of the festival. Animation and design by Ginni Joie.
Director: Ryan Cenicola
Producer: Zarye Wossene
Technical Artist: Evan Siegal
Editor: Jaok Zieman, Digital Sword
VFX: Pendulum VFX
Sound Design: Future Perfect
